Creating and executing an award-winning inbound and content marketing strategy is something we are extremely proud of at Modality Systems, and something that has taken a lot of hard work and effort.
I am delighted to announce that Modality Systems has once again been featured as one of the top 50 companies in Fifty Five and Five’s 2018 Inbound Marketing Excellence Report, which was released on 15th July 2018 at Inspire in Las Vegas.
An independent report, Fifty Five and Five analysed the websites, blogs and social media efforts of nearly 39,000 Microsoft Partner companies to create their definitive look at marketing excellence.
The report, now in its 4th year, can be downloaded here: https://www.fiftyfiveandfive.com/inbound-marketing-excellence/.
A great website, blog and social media presence are all essential to marketing in today’s always-on world, and equally play a key part in how customers learn about and experience our brand. We are particularly proud of our recent Insights campaign, which focuses on bringing through some of the stories and experiences of our CEO and senior members of the Executive Team, to showcase the heart and history of Modality Systems. We believe it is our people that make our brand unique and drive the continued success of our business.
Strategy and execution combined
Great inbound marketing is all about having a strategy and executing against that strategy with consistency. We have worked hard to ensure all our marketing activities combine to get our message out there to the right person, at the right time and in the right way:
- A great website is key; it is after all our virtual shop window. Getting this right ensures a solid foundation is in place to build on.
- Blog content that includes regularly posted engaging content, designed to inform and educate our audience, is crucial to maintaining our position as industry-leading thought leaders and influencers.
- Social media activity (find our profiles here - Twitter, LinkedIn, Facebook and YouTube) allows us to break through the noise with timely, relevant and insightful resources so our customers and industry partners can follow and interact with us in a way they see fit.
Providing the foreword in this year’s report, Gavriella Schuster, Corporate Vice President, One Commercial Partner, Microsoft says:“I think you’ll find this report very helpful. It showcases the best marketing going on in Microsoft’s partner channel and celebrates the hard work of the teams using inbound and content marketing to engage their audiences and provide real value and insight.”
At the end of the day we are here for our customers, to give them the best possible experience. That starts with getting our message across to them in the most effective manner and communicating with them in a way that delights and inspires.
I am extremely proud that Modality Systems has been recognised for our work in the areas of inbound marketing & content creation, and look forward to continuing this success in the future.
Louise Mahrra | Global Marketing Manager
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