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Millennial generation creates a paradigm shift in the use of video

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Millennial generation creates a paradigm shift in the use of video

Written by Modality Newsroom on 25, November 2016

The rise of the Millennial generation is causing a dramatic shift in business communication and collaboration. As the millennials emerge to become the dominant demographic, it is more critical than ever for businesses to attract and retain this hugely influential generation.

Today's millennials are entering the workplace with a wholly different set of expectations than those of the Baby Boomers and Gen-Y.  Businesses are finding themselves navigating through the growing expectations of a changing workforce, one that is tech savvy and demanding of flexibility in the way they work. 

In the words of Microsoft at the recent Future Decoded conference opening keynote:

“...we are on the cusp of the fourth industrial revolution.

Digital transformation is no longer about the future, it is no longer the thing that businesses talk about planning for next year. It has arrived. It is here. It is now.

As businesses race headlong towards their transformation journey, the use of video as a daily communications media is rapidly growing in popularity. With many businesses today having a dispersed workforce based across the globe, the benefits of face-to-face communications and interactions with colleagues and customers are pushing the use of video conferencing out of the boardroom and the realm of the Executives, and into the hands of the people.

Although enabled by better connectivity, this shift is predominantly being driven by the Millennials, who have grown up with video as an integral part of their daily existence. Whether it is through Skype or FaceTime, or via the world of gaming, face-to-face interactions no longer means sitting in a meeting room or across a desk from someone. 

Millennial video conferencing devicesFor this very reason, personal video functionality, as with that provided by Skype for Business, is rapidly being integrated into everyday working practices driving improved productivity and collaboration efficiencies. With many businesses now seeing the benefit of video, the concept of going into a fixed place of work for a defined set of hours seems outdated.

The capabilities provided by Skype for Business are much more about changing the way people work and interact than about the technology. Face-to-face meetings no longer require you to travel to another location, set up a meeting room, worry about travel costs..., face-to-face can happen anywhere, at any time, on any device. Another positive step towards a modern way of working for the Millennials who have grown accustomed to on-the-move, always on communications.

Today’s Millennial world is constant, it is immediate and responsive. Having the ability to collaborate face-to-face on a document with your colleagues, even though based across the globe and in another time zone, is becoming the expectation. Real-time interactions, quick decision making and on-the-move technology capabilities are all drivers of the rapidly transforming workplace.

Businesses can no longer afford to ignore video as an everyday medium for everybody. Stop thinking about your video requirements as the domain of the executives or a boardroom necessity that is often under-utilised. With the advent and availability of cloud technologies, communication and collaboration can happen anywhere, anytime, with anybody.





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Topics: Insight, Future

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