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Millennial generation creates a paradigm shift in the use of video

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Millennial generation creates a paradigm shift in the use of video

Written by Modality Newsroom on 25, November 2016

The rise of the Millennial generation is causing a dramatic shift in business communication and collaboration. As millennials emerge to become the dominant demographic, it is more critical than ever for businesses to attract and retain this hugely influential generation.

Today's millennials are entering the workplace with a wholly different set of expectations from those of the Baby Boomers and Gen-Y. Businesses are finding themselves navigating through the growing expectations of a changing workforce, one that is tech savvy and demanding of flexibility in the way they work. 

In the words of Microsoft from Future Decoded:

“...we are on the cusp of the fourth industrial revolution.

Digital transformation is no longer about the future, it is no longer the thing that businesses talk about planning for next year. It has arrived. It is here. It is now.

As businesses race headlong towards their transformation journey, the use of video as a daily communications media is rapidly growing in popularity. With many businesses today having a dispersed workforce based across the globe, the benefits of face-to-face communications and interactions with colleagues and customers are pushing the use of video conferencing out of the traditional boardroom.

This shift is predominantly being driven by the Millennials who have grown up with video as an integral part of their daily lives. Whether it is through Skype or FaceTime, or via the world of gaming, face-to-face interaction no longer means sitting in a meeting room or across a desk from someone. 

Millennial video conferencing devicesFor this very reason, personal video functionality, such as that provided by Skype for Business and Microsoft Teams, is rapidly being integrated into everyday working practices - driving improved productivity and collaboration efficiencies. With many businesses now seeing the benefit of video, the concept of going into a fixed place of work for a defined set of hours seems outdated.

The capabilities provided by Skype and Teams are much more about improving the way people work and interact than about the technology. Face-to-face meetings no longer require you to travel to another location, set up a meeting room or worry about travel costs. It can happen anywhere, at any time, on any device. Another positive step towards a modern way of working for the Millennials who have grown accustomed to on-the-move and always on communications.


In a survey commissioned by Microsoft:

  • 93% of millennials said that working for a company with updated technology, services and solutions was important to them
  • People chose “good team collaboration” as an important factor in their ideal workplace culture

Today’s world is constant, immediate and responsive. Having the ability to collaborate face-to-face on a document with colleagues, despite being in different locations and time zones, is becoming the expectation. Real-time interactions, quick decision making and on-the-move technology capabilities are all drivers of the rapidly transforming workplace.

Businesses can no longer afford to ignore video and collaboration technology as an everyday medium for everybody. Stop thinking about your video requirements as the domain of the executives or a boardroom necessity that is often under-utilised. With the advent and availability of cloud technologies, communication and collaboration can happen anywhere, anytime, with anybody.





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Topics: Insight, Future

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